Lets Put Some Lipstick on This Pig?: Innovative Insights and Practical Applications for the Selling Professional Mark McGlinchey

ISBN: 9780972807609

Published: January 21st 2003

Paperback

159 pages


Description

Lets Put Some Lipstick on This Pig?: Innovative Insights and Practical Applications for the Selling Professional  by  Mark McGlinchey

Lets Put Some Lipstick on This Pig?: Innovative Insights and Practical Applications for the Selling Professional by Mark McGlinchey
January 21st 2003 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 159 pages | ISBN: 9780972807609 | 7.75 Mb

About the Title Im not insinuating anyone is a pig. Nor am I suggesting you need to be wearing lipstick. I believe the saying `lets put some lipstick on this pig originated in the brokerage/investment banking industry. Typically, the sayingMoreAbout the Title Im not insinuating anyone is a pig.

Nor am I suggesting you need to be wearing lipstick. I believe the saying `lets put some lipstick on this pig originated in the brokerage/investment banking industry. Typically, the saying referred to promoting or selling a stock or investment product, which the broker didnt believe in or which may not have been in the clients best interest to buy.

It will become obvious that I am diametrically opposed to this process of thinking and this method of selling. While the title was devised to catch your eye, the content was designed to improve your thought processes, strategies, tactics and skills as a sales professional.



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